News

Woodside, CA (January 7, 2025) – Salt Creek Capital is pleased to announce the sale of ROMAN® Products, LLC (“Roman Products” or the “Company”), the leading provider of wallcovering adhesives, primers and removers, to Matrix Adhesives Group (“Matrix”).

 

Roman Products, based near Chicago in Calumet City, IL, is a leading manufacturer and distributor of high-performance wallcovering adhesives for the commercial and residential markets. The Company’s products are known for their superior quality, ease of use, and exceptional value. Roman Products has a long-standing reputation for innovation and customer service, and its products are trusted by professional installers and DIYers alike.

 

“During our ownership, Roman Products has achieved remarkable success, solidifying its position as the market leader in wallcovering adhesives. The Company's dedication to innovation, customer service, and operational excellence has been instrumental in driving its growth and profitability. We are incredibly proud of the accomplishments achieved by the Roman Products team and are confident that the Company is well-positioned for continued success with Matrix,” stated Dan Mytels, Managing Partner at Salt Creek Capital.

 

Gino Torres, President of Roman Products, added that “First word that comes to mind is Grateful, as our partnership with Salt Creek Capital exceeded our expectations on all fronts. Their team and our Board of Directors were incredibly supportive throughout, including during challenging periods such as the COVID pandemic. We appreciate the confidence received from our stakeholders and are delighted to have delivered strong results. We look forward to our next stage of growth with Goldner Hawn and Matrix Adhesives Group.”

 

“This acquisition marks a milestone for the next chapter of Matrix Adhesives Group”, said Dennis Johnson, CEO of Matrix Adhesives Group.  He added that, “Roman Products brings years of expertise and high-quality solutions in wallcovering adhesives. We are excited to integrate these products and innovations with our existing portfolio. The combined offerings of Matrix and Roman Products deliver the same great products customers have come to expect, with the added benefit of Matrix's extensive product and packaging offerings.”

 

“The Roman Products team has built a truly exceptional business, and we are thankful for the opportunity to have partnered with Gino and his team on this journey.  We are confident that the Company will continue to thrive with Matrix,” added Tyler Romrell, Director at Salt Creek Capital.

 

 

ROMAN® Products has been a leading manufacturer of wallpaper adhesives to the commercial and residential markets for over 75 years. The Company is currently the largest producer of wallpaper adhesive, primer, removers and related tools in North America and enjoys a strong leadership position internationally. For more information, please visit www.RomanDecoratingProducts.com.

 

 

Salt Creek Capital is a San Francisco Bay Area-based private equity firm that partners with experienced operating executives to acquire profitable companies with up to $150 million in revenue. Salt Creek Capital takes a long-term approach to investing in lower middle market businesses and seeks to create value by working closely with management teams to accelerate growth and improve operating efficiencies. For more information, please visit www.SaltCreekCap.com.

 

 

Matrix Adhesives Group is a leading adhesive and sealant solutions development partner. The company specializes in formulating, filling, blending, and contract packaging for consumer and industrial markets. For more information, please visit https://matrixadhesives.com/.

 

Please contact Tyler Romrell at Tyler@SaltCreekCap.com for more information about this transaction.