Salt Creek Capital Recapitalizes IT Assist
Sep. 06, 2023

Woodside, California (September 6, 2023) – Salt Creek Capital is pleased to announce the successful recapitalization of IT Assist, a leading provider of outsourced technology and IT consulting services, in partnership with the CEO, Mr. Pratik Roychoudhury. 

Founded in 2011, IT Assist is the number one franchise operator for TeamLogic IT, the largest franchisor of managed IT services in the U.S.  Under Mr. Roychoudhury’s leadership, IT Assist has generated exceptional revenue and profitability growth, attributed to operational improvements, new products and services offerings, investments in sales & marketing resources, and the successful acquisition and integration of the TeamLogic IT franchise in Raleigh, NC.  The recapitalization marks a successful liquidity event for investors and will enable IT Assist’s continued growth.  

Mr. Roychoudhury commented that “We are proud of this milestone and are delighted to reward investors for their confidence in us. Our intent is to build on the momentum and success created to date by leveraging our competitively advantaged customer service model, an empathetic, employee-focused culture, and metrics driven operations.  These attributes are enabled by a high-performing workforce of over sixty dedicated employees who are the lifeblood of our company.”  

Salt Creek Capital’s Partner, Daniel Price, stated “Pratik and the entire IT Assist team have produced incredible results and we are excited to achieve this milestone and to continue to support the company through its next phase of growth.”

About IT Assist

IT Assist, Inc. is a leading provider of outsourced technology services and IT consulting to companies headquartered in the greater Philadelphia metro and Raleigh, NC areas. Founded in 2011, IT Assist is the number one franchise operator for TeamLogic IT, the largest franchisor of managed IT services with over 200 locations in the U.S. IT Assist manages a total of 15 territories from six physical locations, including Newtown, PA Cherry Hill, NJ, King of Prussia, PA, Raleigh, NC, Fayetteville, NC, and Wilmington, NC.

About Salt Creek Capital

Salt Creek Capital is a San Francisco Bay Area-based private equity firm that partners with experienced operating executives to acquire profitable companies with $5 million - $150 million in revenue.  Salt Creek Capital takes a long-term approach to investing in lower middle market businesses and seeks to create value by working closely with management teams to accelerate growth and improve operating efficiencies. For more information, please contact Tyler Romrell at or visit