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J.W. Penland
Operating Partner

J. W. joined Salt Creek Capital as an Executive Partner in 2013 and is currently a Operating Partner with the firm. 

Previously, J.W. served as President & CEO of Roman Decorating Products, a Salt Creek Capital portfolio company which he exited in 2019. Prior to Roman, he served as CEO at IOCOM, a software based based video conferencing and collaboration provider, and as founder at Innovative Digital Ventures, a start up exploring opportunities with technology enabled services.  Earlier in his career, J. W. spent 12 years in progressively more complex roles at Sprint ultimately leaving as general manager of one of company's most profitable units. J. W. brings Salt Creek background in sales, marketing, operations, business development, accounting and finance.

J. W. obtained his B.S. in Business Administration from Georgetown University and has an M.B.A. from Harvard Business School.

 
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