News

Woodside, California (June 13, 2024) – Salt Creek Capital is pleased to announce the sale of Electro-Motion (the “Company”), the leading independent provider of preventative maintenance and service programs for emergency standby power systems in Northern California, to GenServe, a portfolio company of GenNx360 Capital Partners.

 

Founded in 1967, Electro-Motion provides National Fire Protection Association Standard 110-based preventative maintenance programs for emergency backup power systems to clients throughout the San Francisco Bay Area.  The Company is the largest independent service provider of its type in Northern California and employs EGSA certified technicians.  Salt Creek Capital originally acquired Electro-Motion in 2011, and recapitalized the business in early 2020, when CEO David McAnelly joined the Company.

 

Mr. Dan Phelps, Managing Partner at Salt Creek Capital, stated, “Salt Creek has been a proud partner in Electro-Motion’s remarkable journey since acquiring the Company in 2011.  Electro-Motion's growth and achievements are a testament to the dedication of its team and the successful execution of our collaborative strategy under David McAnelly’s leadership.  We believe the combination with GenServe will provide customers a broader range of services and continued outstanding customer service that they have come to expect, while providing employees more opportunities for training and development.”

 

Mr. David McAnelly, Electro-Motion’s CEO, stated, “It has been a privilege leading the Company over the last four years.  I am grateful for the partnership and support from Salt Creek Capital as we undertook software and system upgrades, substantially increased the number of generators under maintenance agreements, expanded the range of services offered, and improved technician training, certification and safety standards. I look forward to the future success of the business and know that much more can be accomplished in the years ahead.  The Electro-Motion team and I are excited to be working with the GenServe organization and the added capabilities and resources that this combination provides.”

 

Headquartered in Northern California, Electro-Motion is a leading business-to-business services company providing tailored preventative maintenance programs on emergency backup power systems through multi-year agreements to customers located throughout the San Francisco Bay Area. Please visit www.electromotion.com for additional information.

 

Salt Creek Capital is a San Francisco Bay Area-based private equity firm that partners with experienced operating executives to acquire profitable companies with up to $100 million in revenue.  Salt Creek Capital takes a long-term approach to investing in lower middle market businesses and seeks to create value by working closely with management teams to accelerate growth and improve operating efficiencies. For more information, please contact Tyler Romrell at tyler@saltcreekcap.com or visit www.saltcreekcap.com.

 

Established in 1990, GenServe is the largest independent provider of scheduled and emergency power generator maintenance, repair and sales in the U.S. serving primarily commercial customers in various industries.  GenServe’s complete and extensive service platform positions it as a one-stop-shop for all generator needs.  Please visit www.genserveinc.com for additional information.