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Founded in 1992 as Carefree Hearing, Inc., the business was acquired by Safe in Sound Hearing in 2017 in partnership with Salt Creek Capital and now operates 24 retail locations throughout Arizona. The Company holds exclusive territorial rights to the Miracle-Ear brand across most of Arizona distributing hearing aids, parts, and accessories. Its licensed and trained professionals provide hearing evaluations and solutions that enhance their clients’ lives. Miracle-Ear is a one of the most recognized brands and largest retailers of high-quality hearing aids in the United States.

Tyler Romrell, Director at Salt Creek Capital, stated "We are proud of the significant growth and operational improvements achieved since partnering with Rob Hickman to acquire the business nearly eight years ago. Notably, the Company expanded from 16 to 24 locations, significantly increased revenue and profitability, and is consistently recognized for its high performance as a leading franchise in the Miracle-Ear network."

"Guiding Safe in Sound Hearing's growth and strategic expansion in partnership with Salt Creek Capital has been an exceptional journey," stated Rob Hickman, Chief Executive Officer. "Through collaborative efforts, we have established a talented team and significantly expanded our market presence in Arizona. I’m excited for the strategic transition into the Miracle-Ear family. The strength, innovation and leadership of the Miracle-Ear team is a natural fit that will enhance our team’s growth and ability to serve more clients in our community.”

About Safe in Sound Hearing

Safe in Sound Hearing, LLC, is a leading Miracle-Ear franchisee operating 24 locations throughout Arizona. The Company distributes high-quality hearing aids, parts, and accessories.

About Salt Creek Capital

Salt Creek Capital is a San Francisco Bay Area-based private equity firm that partners with experienced operating executives to acquire profitable companies with up to $150 million in revenue. Salt Creek Capital takes a long-term approach to investing in lower middle market businesses and seeks to create value by working closely with management teams to accelerate growth and improve operating efficiencies. For more information, please contact Tyler Romrell at Tyler@SaltCreekCap.com or visit www.SaltCreekCap.com.

About Miracle-Ear, Inc.

For more than 75 years, Miracle-Ear® has been a leader in providing innovative hearing solutions that improve lives, relationships, and communities. Based in Minneapolis, Miracle-Ear has a retail network of more than 1,500 locally franchised and corporate-owned stores in all 50 U.S. states. Every Miracle-Ear store leverages leading-edge technology to customize hearing solutions that will fit each customer's individual needs, lifestyle, and budget. The Miracle-Ear brand is owned by Amplifon. For more information, visit www.miracle-ear.com